How to make money on YouTube

 How to Make money on YouTube? You might not have created a YouTube channel to make money, but once you discover how many chances there are, you will be glad you did. Fortunately, there are a few original ways to monetize your YouTube channel to make money.

As is frequently the case with Instagram influencers or bloggers, your audience may unlock the earning potential of your YouTube channel, but the creation of additional revenue streams through side enterprises or businesses is what enables you to make money.

How to make money on YouTube

Let us take a deeper look at each of these income streams.

1. Join the YouTube Partner Program

The first revenue stream you will likely explore is ads. Whether you want to earn money on YouTube without creating videos or as a content creator, joining the YouTube Partner Program and setting up monetization is vital.

You will agree to follow all YouTube monetization policies and live in a country or region where the YouTube Partner Program is available. Then you can apply for monetization once you have hit 1,000 subscribers and 4,000 watch hours over the past year.

Here is how to enable monetization on YouTube:

1. Sign in to the YouTube account you want to monetize.
2. Click the icon for your account in the top right corner.
3. Click YouTube Studio.
4. In the left menu, select Other Features > Monetization.
5. Read and agree to the YouTuber Partner Program terms and eligibility requirements.
6. Create a new Google AdSense account or connect an existing one to your channel. (You need an AdSense account to get paid.)
7. Set your monetization preferences.

Once that is done. You head to the dashboard and click the Analytics tab on the left side. You will need to choose revenue from the tabs at the top, then scroll down to the chart Monthly Estimated Revenue to get an idea of your predicted YouTube revenue.

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What is YouTube Premium?

YouTube Premium is a paid membership program that lets fans watch and support their favorite content creators without ads. For creators, not many changes, as they will get paid for content consumed by non-members on YouTube, with content on YouTube Premium.

Creators paid for YouTube Premium based on how much members watch their content. Consider revenue earned from YouTube Premium subscribers as a secondary revenue stream in addition to what you make through ads.

While it is easy to set up, earning money through advertising as a YouTube Partner is far from the most lucrative revenue you can create for yourself.

Why you should look beyond ads for revenue

YouTube recently received a lot of backlash due to its decision to be more transparent about advertising on the platform and what qualifies as advertiser-friendly content.

Essentially, many YouTube creators feared that, due to the nature of their content, they would lose out on the advertising revenue that helps support their channel.

According to YouTube, your content could get excluded from ad revenue if it includes.

• Sexually suggestive content, including partial nudity and sexual humor
• Violence, including displays of injury and events related to violent extremism
• Inappropriate language, including harassment, profanity, and vulgar language
• Promotion of drugs and regulated substances, including selling, use, and abuse of such items
• Controversial or sensitive subjects and events. Including content related to war, political conflicts, natural disasters, and tragedies.

But the reality is that YouTube has been demonetizing content that it does not deem advertiser friendly since 2012 via an automated process without warning and the content creators' knowledge.

Now, the situation is better. Creators are informed when their content is flagged and can contest any time they feel their video was mistakenly not added to the YouTube advertising network.

Advertising might be a common means of generating passive income for creators, but the trade-off is that YouTube's parent company, Google, gets to keep around a 45% share of ad revenue.

In short, YouTubers should explore other revenue streams to sustain their creative hobby. Below, we will share how to earn money from YouTube without AdSense.

1. Sell products or merchandise.

There are plenty of products to sell that can help you make money through your YouTube channel. Selling merch—t-shirts, coffee mugs, tote bags, snapbacks, you name it—has a benefit beyond revenue.

Merchandise increases your exposure by putting your online brand and personality out into the offline world and deepens the relationship between you and your fans as they buy into what you are doing. Creators like Roman Atwood sell a variety of merchandise in his store under the Smile More brand.

Selling branded swag is easier than it might seem at first. You can order affordable designs tailored for specific products, like t-shirts, using freelance sites such as Fiverr.

And when it comes to handling orders, you can integrate your store with services such as DSers or one of the many print-on-demand providers that take care of shipping, fulfillment, and customer support, letting you reap all of the benefits of a print-on-demand business that requires less effort on your part.

Alternatively, you can partner with an existing merchandising network for creators, such as DFTBA (Do not Forget to Be Awesome). However, you will compete with other YouTubers and have less control over adding products, offering discounts, integrating your content, and all the advantages of owning your eCommerce site.

You can even go a step further by manufacturing and selling your unique products and powering your business through your YouTube channel like Luxy Hair did to sell its extensions with hair-related how-to video tutorials.

As a YouTuber who earned an audience, you will have two advantages from the start that other store owners would be jealous of:

1. A content engine that consistently drives traffic to your store
2. Your audience trust, which you have earned by regularly serving them your brand of content for free
3. Crowdfund your next creative project

When money is all that stands between an idea and its execution, crowdfunding is a way to make it happen.

Whether you need help buying better equipment, hiring actors, or covering other production costs, you can call upon your audience and the crowdfunding community to pitch in if your idea is compelling enough.

Many successful crowdfunded creative projects tend to offer a sneak peek or trailer that gets people excited, so consider shooting a video explaining your project and a taste of what it will be like.

Popular crowdfunding sites with a proven track record of campaigns from YouTubers include:

• Kickstarter. One of the most well-known crowdfunding sites, great for funding products and creative projects. Be sure to set an attainable funding goal because you will only secure it if you meet the goal you set.
• Indiegogo. A Kickstarter alternative that offers more flexible funding options.

1. Let your audience support you through funding.

Similarly to crowdfunding a project, you can also set up fan funding streams to source donations from your audience.

As a creator, you contribute your voice to the internet without forcing your audience to pay for admission. So, if you offer good content, your audience might be inclined to support you on an ongoing basis.

Many fan-funding platforms offer creators another place for people to discover their content and a way to engage their most loyal audience and reward them for their support.

Wait, but why creates more long-form written content than YouTube videos but is a great example of receiving support from the Patreon community.

Should you choose the crowdfunding route? Be sure to follow a couple of best practices. First, create transparency around how the money will be exhausted, this will get your fanbase invested in your story or mission, and they will buy into the value of your content.

Second, offer enticing rewards for better pledges. The more you can make donors feel like they are getting something exclusive for being a loyal fan, the more likely donations, and higher assurances.

Some popular fan funding options include:

• YouTube Super Chat. Super Chat is a feature used when doing live streams on YouTube. It lets you create a tipping jar for your viewers to donate whenever and however much they feel like contributing. You will need to set up your YouTube account for advertising as outlined above.
• Channel memberships. Channel memberships let viewers support your channel through monthly payments in exchange for members-only perks. Close to Super Chat, you must be a part of the YouTube Partner Program to access this feature.
• Patreon. The membership platform makes it easy for creators to get paid. Fans can subscribe to their favorite creators for as little as a dollar a month and receive exclusive rewards.
• Tipeee. This platform lets you get a combination of both one-off and recurring donations.
• Buy Me A Coffee. Buy Me A Coffee lets creators and artists accept donations and membership fees from their fans. It is referred, to as the #1 Patreon Alternative, with over 300,000 creators. The differences are easier to accept payments with Buy Me A Coffee, a flat 5% fee for all features (versus up to 12% for Patreon), and payouts are immediate.

https://www.youtube.com/channel/UC-x25fCQyp0I7F-O30hvUEw

1. License your content to the media

If you create a viral video with mass appeal—say a funny clip featuring your dog—you can license your content in exchange for money.

TV news outlets, morning shows, online news sites, and other creators might reach out about the rights to use your videos if they go viral.

You can also list your videos in a marketplace, such as Trusted Media Brands, where your content will be for the right people to find and purchase.

When this video of a woman wearing a Chewbacca mask went viral, tons of media outlets wanted in.

1. Work with brands as an influencer.

Brands are investing more and more in influencer marketing and sponsorships, spending their typically large advertising budgets on influencers who have already won the loyalty of their audiences.

It creates a massive opportunity for you as a creator if you can negotiate the right deals.

Brendan Gahan is a YouTube marketing expert and influencer. Recommends establishing your baseline flat fee by looking at the number of views your videos typically get and multiplying it by $0.05 to $0.15 per view (which is around what many brands are willing to pay for viewing via YouTube ads).

According to data from WebFX, the possible prices for influencer marketing on YouTube are:

• $200 per video for a YouTuber with 10,000 subscribers
• $2,000 per video for a YouTuber with 100,000 subscribers
• $20,000 per video for a YouTuber with 1,000,000 subscribers

Depending on your leverage—your audience demographics, content quality, and how unique and profitable your niche is—you might be able to negotiate a better deal if the brand is a good fit.

When partnering on brand-sponsored content is to be transparent about it, not endorsing anything you do not like or believe in, and being upfront with your audience about why you are doing it.

Here are just a handful of the many influencer marketplaces you can add your channel to and get discovered by brands both big and small:

• Crowdtap. Complete small content creation tasks in exchange for money and other rewards. There is no restriction on how many followers you need to join.
• Upfluence. A full-scale influencer platform with a database of over 3 million influencers. Clients can search through Upfluence to find creators by keyword and contact them to form a partnership.

Some influencer marketplaces offer you free products, while others are known for having big brands willing to pay more. Capitalize on the opportunities that best suit your needs, but list yourself in as many places, and get maximum visibility for your channel.

1. Become an affiliate marketer

Affiliate marketing refers to earning a commission by promoting a product or service made by another brand. You can become an affiliate marketer for brands and include product placements, endorsements, or other types of content. However, you must disclose the partnerships to viewers in your videos.

It works well if you review products as part of your YouTube channel. Since there is no risk involved on the brand's end (they only pay when they make sales), there is usually a low bar to getting started.

Popular affiliate programs include ClickBank (1% to 75% commission, depending on what the vendor sets) and Amazon's Affiliate network ( up to 10% per sale). You can also reach out to brands in your niche running their affiliate programs, which is not uncommon in the eCommerce space.

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How many views do you need on YouTube to make money?

The average YouTube channel can receive around $18 per 1,000 ad views, which equals around $3 to $5 per video viewer. According to data from Influencer Marketing Hub, the number of viewers you get does not correlate to revenue earned. Your video gets thousands of views. But if no one watches or clicks the ad. You will not make any money. It is YouTubes criteria for billing advertisers: a viewer must click an ad or watch the video ad in full. (10, 15, or 30 seconds) for you to get paid.

How to get paid on YouTube

• Publish ads on your channel
• Offer channel subscriptions
• Offer channel memberships
• Sign up for affiliate marketing

To earn money directly through YouTube, you must have 1,000 subscribers and 4,000 watch hours in the past year. Once you reach that, you can apply to YouTubes Partner Program and monetize your channel.

One area where you can make money as a beginner with a small number of subscribers is affiliate marketing. Niches like food reviews, product openings, and top [X] lists are popular topics for YouTubers. You can earn money when they purchase affiliate products from your video versus an ad click or video view.

How much money do YouTubers make per year?

The top 5 YouTubers as of January 2021 have tens of millions of followers each. Accounts include MrBeast, Jake Paul, Markiplier, Rhett and Link, and Unspeakable. These YouTubers earn upward of $28.5 million per year through their channels. While what they make is enormous, smaller accounts can still earn a living on YouTube.

Take Justine Lecontes YouTube channel, for example. She has 913,000 subscribers and 91 million video views on her channel, which helps people dress better and understand fashion. Just off ad revenue, her total estimated earnings are around $259,304, earning $979 per video, on average, according to Influencer Marketing Hubs YouTube Money Calculator.

Based on these estimated numbers, Justine could earn a living off her YouTube channel by posting one or two videos every week. It is important to note that these are just estimates. Justine could be earning more or less than the numbers above, depending on the YouTube monetization strategies she uses for her business.

How do YouTubers get paid?

Data from Forbes shows that the top YouTube earners make 50% of their annual income from ads. You can set up an AdSense account and enable monetization once you create a YouTube channel. You only get paid once you reach $100 in your AdSense account.

Your earning potential is not determined solely by the number of subscribers and views you have but by the level of engagement you generate, the niche you cater to, and the revenue channels you explore. That is not to say subscriber count does not matter.

Tips for selling on YouTube

Many of the above strategies for monetizing involve promoting products or campaigns (e.g., crowdfunding a video series). But you will want your promotions not to sabotage the integrity of your high-quality content.

Selling out is a concern for a lot of creators. But if you never ask, you will never get it. There are several placements you can choose from for promoting products or campaigns.

Understand your audience on YouTube

Building your audience puts you in a great position to monetize content in many ways. But you will only be able to take full advantage of the opportunities if you understand the makeup of your audience.

For many YouTubers looking to monetize, the more niche your channel is, the better position you will be in to work with brands looking to target specific audiences (more on that later).

You will want to pay close attention to,

• The gender of your audience, to see if it skews toward one particular group
• The age range most of your audience falls into
• The geographic location—countries or cities—where the view of your videos is coming.
• Your audience's overall engagement or watch time.

With this demographic information at hand, you will have a better understanding of your audience and be able to work better with the brand. Check Demographic insight from YouTube analytics. But to compare your channel against others, try a tool like Social Blade.

Record a call to action in your videos

If you liked this video, then hit the Like button and subscribe.

Many YouTubers include a call to action at the end of their videos to grow their viewership. By suggesting the intended action you want them to take, your audience is likely to take it.

You can adapt this approach to direct your audience's attention to a revenue-generating opportunity.

Add well-timed YouTube cards to your videos.

Whether it is part of your deal with a brand or you are promoting your products, YouTube Cards offer an eye-catching way to get the attention of engaged viewers.

You can set them to pop up at the right moment, when they are most relevant and least distracting, and increase their impact.

Add links in your video descriptions.

You can funnel viewers to your store, Patreon page, Kickstarter campaign, or another revenue-focused part of your online presence by adding links to your video descriptions.

If you are a video creator who wants to focus on generating revenue as an affiliate marketer, look at Unbox Therapy. Unbox Therapy specializes in product reviews. It uses affiliate links in its video descriptions to make money via YouTube audiences.

If you create videos about your products and own or manage a Shopify store, you can incentivize new customers to buy your products with buy X get Y promotions or discounts.

Promote your offer on other platforms

Just because your content is present on YouTube does not mean you should not be taking advantage of all the other distribution channels.

Spread the word about new campaigns or discounts on Twitter, Facebook, and any other profiles you own.

The more places your message lives, the greater the chances. So it is always a good idea to grow your following beyond YouTube with social media marketing.

The rise of the YouTubepreneur

What compels most creators to create is rarely money. It is the thought of making something for the world to enjoy. Many famous YouTubers started with humble beginnings, like PewDiePie, who created content on commentaries of him playing video games.

But ironically, that puts them in a great position to make money in a content-obsessed world.

While the hard part for many businesses is getting and keeping their audience's attention, YouTubers have already figured that bit out.

All that is left is to get creative and channel the entrepreneurial drive to explore ideas with how you monetize your audience and your passion.

Bonus Tips

Tips to help your videos rank

What is YouTube SEO?

Before we go ahead, let us first understand what YouTube SEO is.

YouTube SEO encompasses optimizing your channel, video playlists, metadata, video description, and the videos themselves. You can optimize your YouTube videos for search both within and outside of YouTube.

A crucial element of YouTube SEO is using the influence of your video’s text in the form of transcripts, closed captions, and subtitles.

The Logic Behind the YouTube Algorithm

Unlike Google, which uses backlinks and other parameters to evaluate the quality of content, YouTube has no such luxury, so you have to rely on audience retention.

Five important YouTube ranking factors are:

1. Video comments
2. Number of subscribers after watching the video
3. Number of shares on the social media platform
4. Click-through rate (CTR)
5. Video length

Audience engagement is one of several ranking signals that YouTube uses in its algorithm.

How to Rank Your YouTube Videos

Ready to help your YouTube videos start ranking on page one of search results? Here are 15 tips to help you ramp up your YouTube marketing efforts.

• YouTube Keyword Research

The process begins with the first step of generating a big list of potential keywords. The next step, find the best keyword from your list. How? Let’s understand this.

YouTube Search

The easiest way to do this is to use YouTube’s search suggestion feature. All you have to do is just type a word or phrase in YouTube’s search bar, and YouTube will provide you with a cluster of keywords related to what you typed in.

How do you know if these keywords are the most popular?

Be sure of this, as these are the terms that people have typed into YouTube. So, there is no need to doubt if they are popular or not, just relax. If YouTube has recommended this list to you, they are 1000% popular.

Video Tags

Alternatively, an easy tip is to look for a popular video in your niche and use the same keywords this video is optimized around. Pay attention to the keywords used in its title, description, and video tags. Easy right?

YouTube Traffic Source

YouTube search reports can also help you find some excellent keywords from your YouTube Traffic Source.

This report shows all the keywords that YouTube users have searched for to find your videos, this makes it an exceptional source. You may find that you know most of the keywords already, however, you may also get to know a lot of keywords that you were not aware of earlier.

The second obvious step is finding the best keyword from the list created. It is advised to target low-competition keywords.

This strategy works best for a channel that does not have many subscribers because going after competitive keywords in this case will bury your video in search results. Hence, a better strategy would be to go for keywords that do not have much competition.

Most views on YouTube videos come from the YouTube platform only, but you can get 3–5 times more views in Google if you optimize your YouTube videos around the keywords that already have video results in Google.

As you probably know, keyword optimization is a key component of YouTube SEO. So, if a video has thousands of views, chances are, that video is optimized around a popular keyword.

• YouTube Video Optimization

The simple tip is, if YouTube understands that you reference your target keyword in your videos, they will “notice” it.

And because you are mentioning the keyword that your video is optimized around, YouTube will easily comprehend that your video is regarding that term.

Your video title should be a minimum of 5 words, try including your keywords without stuffing. Your video description helps YouTube and Google understand the context of your videos and helps rank your videos higher.

Types of infographics.

Some easy tips for video description:

• Include your keywords in the first 25 words of the video description
• Make the video description a minimum of 200 words
• Include your keyword at least 2–4 times without stuffing

Tags may not be super important, but do not ignore tags.

Some easy tips to use tags for your videos:

• Keep the first tag an exact target keyword
• Include different variations of your keyword or phrase
• Make a few tags, other topics that your video covers
• Increase Comments on Your Videos

One good way to increase your video rank and popularity is to get your viewers to leave comments. How can you do that?

End your video with a question to get some response and discussion started. If your video gets a lot of comments, it tells YouTube that it is a popular video.

Another thing that you can do is get more subscribers. It is one of the algorithms used to rank videos. YouTube, holds great value for ranking your video. It has more value than one-time comments because subscribing means they will watch your content regularly.

So, when talking to your audience, focus on getting more subscribers than just asking them to comment or like.

• Focus on Your Video Quality

It makes all the sense as your viewers are with you to watch your video, so offer them the best quality. Increasing video quality will help you increase your search performance.

We’re not asking you to get a world-class studio, but with a small investment, and training you can increase the quality of your videos. You can shoot good videos with your mobile phone (try using it with a tripod) with proper lighting.

All you need is lights directly on the video subject. And don’t forget the microphone. Trust me, with a small investment of $100 to $200 you can create amazing videos. You will certainly witness improvement in your video ranking.

• Design an Eye-Catching Thumbnail

Thumbnails can also have an impact on your SEO. Maybe not directly, but they certainly impact your clicks, which indirectly means better SEO.

A thumbnail makes a person decide if they would like to watch a video. Hence, make sure your Thumbnail is impactful and gives a clue to the audience what your video is all about, thereby intriguing interest and hence clicks.

You can easily design an eye-catching thumbnail that makes users want to click over to your videos with Visme.

• Add Captions to Your Video

Adding captions to your video content is important for a couple of reasons — both for accessibility and to reach a wider audience.

Not everyone can hear your video, and not everyone wants to watch video content with the sound on.

Make sure to add captions with a transcript of your video’s audio. The transcript is essentially automatically keyword-optimized for your topic, making it very useful for YouTube SEO.

After transcribing your video, consider using that transcript for boosting SEO by creating useful, shareable content. Some uses for video transcripts include:

• Blogs/Articles
• Infographics/Fact sheets
• White papers
• Website copy
• Build Links to Your YouTube Channel

Keep in mind that for the best results for YouTube SEO, you need to get links to both your YouTube channel and your videos.

These inbound channel links help YouTube identify that you are an authority in your niche.

• Promote Your YouTube Channel

This one is pretty self-explanatory. YouTube is a social channel, so to maximize YouTube SEO, you need to share your videos on as many social media channels as possible (Facebook, Twitter, LinkedIn or even Quora).

Facebook can help you drive loads of traffic if you include an engaging description including keywords. Cross-posting your YouTube videos on different social media platforms is a robust and most workable strategy for maximum visibility and SEO.

The value of sharing on social media is far greater than just the views. When you share on social media, you will also be working to build links to your channel and grow your social presence strong. It is a double whammy!

• Try Email Marketing

Using email marketing, you can send out an email to as many people and get countless eyeballs on your content. All of this is important for good YouTube SEO.

• Embed Your Videos

It is a good strategy to embed your YouTube videos in blog posts and landing pages.

This serves two purposes. First, it gets your video in front of a wider audience. Second, it will increase your viewer engagement.

• Keep an Eye on Competitors

It’s significant to keep a watch on your competition to see what they are doing. In your research, you might find what keywords other competitors in your niche are using. Use those keywords in your own videos and keep a tab on how your videos are performing.

• Use YouTube for Keyword Research

Google is an essential platform to find keywords, but using YouTube is another fantastic platform to find great keywords. Use YouTube’s search bar to auto generate the most popular keywords.

Start typing YouTube SEO, for example, and take a look at the suggestions the search box is offering. These suggestions are actual phrases that people use for searching, so it’s a smart strategy to use them for your own videos too.

• Increase Your YouTube Video Watch Time

Watch time is a critical YouTube metric. When your video watch time is higher, this means that people are liking what you are showing.

This lets YouTube’s algorithm know that you’re producing high-quality videos, giving the platform a bigger incentive to show your content to a wider audience.

• Review Your YouTube Analytics

YouTube provides a host of handy reports that you can use to easily analyze how your videos are performing. Refer to the engagement tab to see how many minutes people are spending on your videos.

Your watch time report is useful for tracking fluctuations in your user engagement. If your watch time increases or drops, you may want to examine what might have happened.

You can also measure overall user engagement using YouTube engagement reports. YouTube offers nine engagement reports helping you quantify your overall performance.

• For instance, the subscribers report shows you how many subscribers you have gained or lost. And the share report monitors how much your videos have been shared using the Share button on YouTube.

Take a look at each of the reports regularly to keep a tab on your YouTube SEO.

• Create Engaging Intros and Outros

One last idea for ramping up your YouTube SEO is ensuring you’ve got engaging intros and outros to all of your YouTube videos.

You should grab attention and reel your viewer into watching the rest of the video. You should help lead viewers to your other video content, keeping more people on your channel for longer.

Start Optimizing Your YouTube Videos

If strategically done, YouTube SEO can be easy and doesn’t require many technical know how. Apart from optimizing your titles, descriptions and tags, the most important part is engaging the audience.

Focus on creating content that provides value to viewers and keeps them hooked. If your videos have a unique value proposition, and work on your video content that stands, your videos can easily become very popular on YouTube.